EN
After a year, we participated in the Bologna Exhibition in Italy again. Drawing on the experience from our first participation, we made thorough preparations this time and gained a deeper understanding of the European hair extension market. Many suppliers believe that since Europe is a high-end market, only the most expensive hair extensions should be used. Chinese hair, which is priced the highest in the market, however, has low acceptance in Europe. The reason is that Chinese hair is too straight and its hair strands are too thick, making it difficult to blend well with customers' own hair. On the contrary, what we consider to be medium-quality hair (Indian hair and Burmese hair) is more compatible with European and American women's natural hair. This is because Indian hair and Burmese hair have natural curls, and they are finer and softer than Chinese hair.
Nevertheless, Chinese hair, Indian hair, and Burmese hair each have their own characteristics. Chinese hair (usually virgin hair), though straight and thick, has a longer lifespan than Indian hair or Burmese hair. Moreover, it is easier to bleach. Due to racial differences, Chinese hair has no peculiar odor compared with Indian hair and Burmese hair.
The characteristics of Indian hair and Burmese hair are their fineness and softness, but their lifespan is shorter. This is because most of the hair available in the market is not virgin hair; instead, it is collected from fallen hair, which is then combed and acid-treated. These processes cause certain damage to the hair. Furthermore, since the hair itself is very fine, its lifespan is much shorter than that of Chinese hair.
Another disadvantage of Indian hair and Burmese hair is the dyeing issue. Such hair generally cannot be bleached to very light shades. If you want platinum blonde hair, this type of hair can hardly meet the demand. Even if you manage to get platinum blonde hair, the hair quality cannot be guaranteed. In contrast, Chinese hair can be bleached to platinum blonde while ensuring high quality.